About Us
At Sunflower Events, we believe the best events feel unmistakably personal.
Not because they are the biggest, most expensive, or most extravagant, but because every detail feels considered, every guest feels welcomed, and the atmosphere feels right for the people at the centre of it all.
Based in Auckland, New Zealand, Sunflower Events was created to bring thoughtful, professional event support to intimate weddings, small business events, boutique celebrations, community gatherings, and meaningful occasions that deserve care, structure, and heart.
Meet Sarah
Sunflower Events was founded by Sarah Ware, whose experience brings together corporate event planning, creative instinct, and genuine people-first care.
Her background includes community events, sponsorships, speaker and exhibitor coordination, government stakeholder engagement, and large-scale medical conferences.
As a small business owner herself, Sarah understands the reality of limited time, careful budgets, brand expectations, and making every investment count.
She brings that balance to every event: calm logistics, thoughtful details, and a clear understanding of why the moment matters.
Our Approach
We're in this together
We know how much trust it takes to hand your event over to someone else.
Whether it is a wedding, business event, or community gathering, these moments matter. That is why our approach is built around partnership.
We take the time to understand your vision, your guests, your priorities, and the feeling you want people to take away. From there, we help shape the plan, coordinate the moving parts, and manage the details that make the day feel seamless.
For some clients, that means full end-to-end event management. For others, it means calm, experienced support in the background.
Our role is not to take over your event. It is to understand it so clearly that when the day arrives, everything feels natural, well-run, and unmistakably yours.
Supporting small, local businesses
New Zealand thrives on small businesses, and we believe events are a beautiful way to bring that community together.
Wherever possible, we prioritise working with small, local vendors: makers, producers, florists, stylists, caterers, venues, creatives, and suppliers who bring care, flexibility, and pride to their work.
For us, this is about more than sourcing services. It is about building genuine relationships and creating events where local talent is seen, celebrated, and trusted.
When the right small business vendor is the right fit for your event, we will always look to champion them.
Thoughtful Planning
We listen first, then design with intention - every detail has a purpose
Calm Coordination
We handle the logistics so you can relax and enjoy the journey
Personal Touch
We care deeply about our clients and the memories we create together.
Planning something meaningful?
Let’s create an event that feels personal, thoughtful and beautifully organised.